Sometimes the obviousness of the sun and the moon and a thunderclap hit you over the head like a sledgehammer and you wonder still where they came from. Jeff Jarvis puts the obvious into words:

Editorialists have long been guilty of the sins most often attributed to bloggers: They rarely report and mostly just leach off the work of other journalists. And they work anonymously.

Worse, they attempt to speak as the voices of institutions, issuing opinions as if from the mountaintop. But today, we do not trust institutions. We are impatient with lectures. We demand to speak eye-to-eye as humans. We require conversation.

The form of the editorial is as outmoded as its medium.

I am very pleased that best editorialists in the Philippines are already blogging and conversing with us. But I still wonder just how long the traditional print editorial dinosaur will continue. I hate it.