Hugh discusses the Global Microbrand here and, regarding London, observes:

“There’s only two ways to deal with life in the big city,” he says. “Alcohol and high prices. Immersing yourself in high rent, luxury items, trendy, overpriced cocktail bars, flashy restaurants, tall leggy blondes who don’t give a damn about you, just to act as a buffer zone between you and the abyss.”

You know what? It’s not sustainable.

Hmmm … sounds like Manila.

Hugh uses blogging to dramatically increase the businesses of a bespoke Saville Row tailor, a master jewler, and a small vinyard in South Africa who are selling all over the world - he helps these local entities develop relationships in enough different places to where their permanent address becomes almost irrelavant.

He notes:

As long as we keep blogging, avoid high overheads and keep making the best suits in the world, nobody can take it away from us.

He ends with this:

There are thousands of reasons why people write blogs. But it seems to me the biggest reason that drives the bloggers I read the most is, we’re all looking for our own personal global microbrand. That is the prize. That is the ticket off the treadmill. And I don’t think it’s a bad one to aim for.