In my own verbal mashup, I’ve taken Hugh’s entry and substituted the term consulting firm for ad agency - since I believe it applies to consulting firms too.

The fact is, consulting firms hate blogs. They utterly despise them, even if they tell you otherwise. They hate them because if done well, they’re cheap and they’re easy. Frankly, they’re in the business of selling you stuff that is neither.

They also hate blogs because blogging rewards authenticity and punishes insincerity, whereas the consulting firm business model does EXACTLY the opposite.

Blogs have a fundemental conflict of interest with the economics and ethics of running a traditional consulting firm, and no slick, Cluetrain-savvy agency pitch is going to change that.